Employee Retention Now a Big Issue: Why the Tide has Turned
I can tell the economy is recovering: we’re suddenly seeing companies tell us that “employee retention” has become a critical issue. Let me give you some research-based perspectives on this critically important topic.
What does Retention Mean?
Nearly all companies measure turnover. In some industries (retail, customer service, hospitality) turnover rates of 30-40% are common and sometimes even accepted. I had a conversation with one HR manager who told me “we design our organization around high-turnover: we make sure jobs are easy to learn so we can rapidly assimilate new people.”
While this may be a reality in many companies, our research shows that it’s not a sound strategy. Regardless of the role they play, tenured employees drive far greater value than those who are “cycling through” the business.
Many studies show that the total cost of losing an employee can range from tens of thousands of dollars to 1.5-2X annual salary.
Consider the real “total cost” of losing an employee:
- Cost of hiring a new person (advertising, interviewing, screening, hiring)
- Cost of onboarding a new person (training, management time)
- Lost productivity (a new person may take 1-2 years to reach the productivity of an existing person)
- Lost engagement (other employees who see high turnover disengage and lose productivity)
- Customer service and errors (new employees take longer and are often less adept at solving problems). In healthcare this may result in much higher error rates, illness, and other very expensive costs (which are not seen by HR)
- Training cost (over 2-3 years you likely invest 10-20% of an employee’s salary or more in training, that is gone)
- Cultural impact (whenever someone leaves others take time to ask “why?”).
And most importantly of all, we have to remember that people are what we call an “appreciating asset.” The longer we stay with an organization the more productive we get – we learn the systems, we learn the products, and we learn how to work together.
The Economic Value of Employees over Time
Consider the following simple chart. It simply shows that initially most employees are a “cost” to the organization, and that over time, with the right talent practices, they become more and more valuable. Our job in HR is to attract the “right people” and move them up this curve as rapidly and effectively as possible.
Is your organization suffering from a retention challenge? Are you feeling “disconnected” or perhaps unrewarded in your job? If the answer is yes, I’d suggest that your CHRO or CEO needs to be thinking about retention in a more strategic way.
Ultimately the most successful and enduring organizations in business are those that have a common sense of mission, a deep respect for their employees (and customers of course), and put time, energy, and money into building a highly engaging environment. They carefully select the “right people” with lots of hard work, and once people join they take the time to make sure they have development opportunities to move up the value curve.
“Retention” may be no more than a symptom, but it’s something you should take seriously. In today’s heating economy and rapid shift in demographics, you’ll be competing for talent regardless of your industry.